# Dayana Salcedo · Growth Partner

> Dayana Salcedo is a Growth Partner based in Barcelona (Spain). She helps founders and leaders of B2B technology and tech-services companies (10–100 people, Spain and Latin America) grow by balancing three levers: value-based sales strategy, an AI-linked second brain for operations, and conscious leadership through executive coaching. She has a particular focus on female talent and expats, and works in Spanish and English, remotely and in person.

Key facts:
- 20 years in technology sales and presales (HPE, Zscaler); telecommunications engineer.
- Led remote, multicultural presales teams in 10+ European countries.
- Instituto Más Mujeres role model (2025); speaker at SBS Barcelona and D2 Collective; moderator at 100 Dones TIC Referents Catalunya (2026).
- Programmes: 1:1 executive coaching (6 or 12 weeks), group coaching and workshops; second-brain builds (2–10 weeks); strategic consulting in phases. Prices on request.
- Every engagement starts with a free 30-minute conversation: https://cal.com/dayanasalcedoch/brainstorm

## Main pages
- [Home (ES/EN)](https://dayana.salcedoch.com/): services, FAQ, testimonials, and contact.
- [My story](https://dayana.salcedoch.com/#historia): from autopilot to mirror.

## Articles
- [From transactional to value selling: five signs you are competing on price](https://dayana.salcedoch.com/articulos/venta-transaccional-a-venta-de-valor.html)
- [Why you keep abandoning productivity apps](https://dayana.salcedoch.com/articulos/por-que-abandonas-las-apps-de-productividad.html)

## Optional
- [LinkedIn](https://www.linkedin.com/in/dayanasalcedoch/)
- [Legal notice](https://dayana.salcedoch.com/aviso-legal.html)
- [Privacy and cookies](https://dayana.salcedoch.com/privacidad.html)